Realising that the pointer embedded in my last post was not very findable. So I am going to reblog my own content:
TwitterTIpz 1: whatever your company, brand or product a great way to get unvarnished views and reviews of your product is the Twitter Search engine. Its the mother lode of modern word of mouth. You can set up a search and subscribe to it using RSS. You will therefore get a notification when anyone on the Twitter network mentions the term. Very useful in a number of areas- such as brand management and requirements gathering.
