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	<title>Comments on: On SOA, Broccoli and Ice Cream</title>
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	<link>http://www.redmonk.com/jgovernor/2008/06/18/on-soa-broccoli-and-ice-cream/</link>
	<description>An industry analyst blog looking at software ecosystems and convergence</description>
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		<title>By: How IBM WebSphere got REST Religion but forgot to tell anyone. Thoughts from Connect09</title>
		<link>http://www.redmonk.com/jgovernor/2008/06/18/on-soa-broccoli-and-ice-cream/comment-page-1/#comment-545778</link>
		<dc:creator>How IBM WebSphere got REST Religion but forgot to tell anyone. Thoughts from Connect09</dc:creator>
		<pubDate>Tue, 24 Nov 2009 19:21:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.redmonk.com/jgovernor/2008/06/18/on-soa-broccoli-and-ice-cream/#comment-545778</guid>
		<description>[...] down monoliths, making service calls easier, is only now going to start paying real dividends. Organisations that have eaten their brocolli are now going to get to eat their ice-cream. My four year old would understand. Enterprises and ISVs that have done the hard work will now [...]</description>
		<content:encoded><![CDATA[<p>[...] down monoliths, making service calls easier, is only now going to start paying real dividends. Organisations that have eaten their brocolli are now going to get to eat their ice-cream. My four year old would understand. Enterprises and ISVs that have done the hard work will now [...]</p>
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		<title>By: James Governor&#8217;s Monkchips &#187; What Does Unilever Mean? A Tweet Story</title>
		<link>http://www.redmonk.com/jgovernor/2008/06/18/on-soa-broccoli-and-ice-cream/comment-page-1/#comment-505746</link>
		<dc:creator>James Governor&#8217;s Monkchips &#187; What Does Unilever Mean? A Tweet Story</dc:creator>
		<pubDate>Sat, 13 Dec 2008 16:09:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.redmonk.com/jgovernor/2008/06/18/on-soa-broccoli-and-ice-cream/#comment-505746</guid>
		<description>[...] Right now, honestly, people at Fortune 500 companies are sticking their neck out when it comes to green issues. Its easy to complain about greenwash PR, but go to a conference not specifically focused on sustainability and see how many people actually attend a session labeled green. Of course what matters is that the right people are listening. But again that&#8217;s a different story. Right now green is an outlier, not a vote winner, its a question, not a product or lifestyle decision. None of us want to make sacrifices. None of us likes to change our behavior. But the Corporate marketing machine can change behaviours. And that is what we need to do. Jason Matusow of Microsoft describes the core basics of any major problem as &#8220;hygiene factors&#8221;. Thomas Otter at Gartner would talk about Broccoli and Ice-cream. [...]</description>
		<content:encoded><![CDATA[<p>[...] Right now, honestly, people at Fortune 500 companies are sticking their neck out when it comes to green issues. Its easy to complain about greenwash PR, but go to a conference not specifically focused on sustainability and see how many people actually attend a session labeled green. Of course what matters is that the right people are listening. But again that&#8217;s a different story. Right now green is an outlier, not a vote winner, its a question, not a product or lifestyle decision. None of us want to make sacrifices. None of us likes to change our behavior. But the Corporate marketing machine can change behaviours. And that is what we need to do. Jason Matusow of Microsoft describes the core basics of any major problem as &#8220;hygiene factors&#8221;. Thomas Otter at Gartner would talk about Broccoli and Ice-cream. [...]</p>
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		<title>By: James Governor&#8217;s Monkchips &#187; The Hard Work Starts Now: Voters, Broccoli and Ice-cream</title>
		<link>http://www.redmonk.com/jgovernor/2008/06/18/on-soa-broccoli-and-ice-cream/comment-page-1/#comment-494500</link>
		<dc:creator>James Governor&#8217;s Monkchips &#187; The Hard Work Starts Now: Voters, Broccoli and Ice-cream</dc:creator>
		<pubDate>Thu, 06 Nov 2008 00:22:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.redmonk.com/jgovernor/2008/06/18/on-soa-broccoli-and-ice-cream/#comment-494500</guid>
		<description>[...] of my key themes in consulting with Microsoft and Sun this week is Broccoli and Ice-cream. Its hard to persuade people to eat their broccoli, whereas ice-cream is easy. Tax cuts are [...]</description>
		<content:encoded><![CDATA[<p>[...] of my key themes in consulting with Microsoft and Sun this week is Broccoli and Ice-cream. Its hard to persuade people to eat their broccoli, whereas ice-cream is easy. Tax cuts are [...]</p>
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		<title>By: My del.icio.us bookmarks for June 18th through June 24th &#124; AccMan</title>
		<link>http://www.redmonk.com/jgovernor/2008/06/18/on-soa-broccoli-and-ice-cream/comment-page-1/#comment-408451</link>
		<dc:creator>My del.icio.us bookmarks for June 18th through June 24th &#124; AccMan</dc:creator>
		<pubDate>Tue, 24 Jun 2008 17:38:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.redmonk.com/jgovernor/2008/06/18/on-soa-broccoli-and-ice-cream/#comment-408451</guid>
		<description>[...] James Governor&#8217;s Monkchips &#187; On SOA, Broccoli and Ice Cream - I am shocked, truly and momrtally wounded. [...]</description>
		<content:encoded><![CDATA[<p>[...] James Governor&rsquo;s Monkchips &raquo; On SOA, Broccoli and Ice Cream &#8211; I am shocked, truly and momrtally wounded. [...]</p>
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		<title>By: Dennis Howlett</title>
		<link>http://www.redmonk.com/jgovernor/2008/06/18/on-soa-broccoli-and-ice-cream/comment-page-1/#comment-408268</link>
		<dc:creator>Dennis Howlett</dc:creator>
		<pubDate>Tue, 24 Jun 2008 13:10:31 +0000</pubDate>
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		<description>@James - I am shocked, truly shocked. Especially as I am your unofficial supplier of smokes when we&#039;re on gigs together. That might change. Rapidly. Bit like SOA really (lol)</description>
		<content:encoded><![CDATA[<p>@James &#8211; I am shocked, truly shocked. Especially as I am your unofficial supplier of smokes when we&#8217;re on gigs together. That might change. Rapidly. Bit like SOA really (lol)</p>
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		<title>By: Paul Vallee</title>
		<link>http://www.redmonk.com/jgovernor/2008/06/18/on-soa-broccoli-and-ice-cream/comment-page-1/#comment-404607</link>
		<dc:creator>Paul Vallee</dc:creator>
		<pubDate>Fri, 20 Jun 2008 21:11:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.redmonk.com/jgovernor/2008/06/18/on-soa-broccoli-and-ice-cream/#comment-404607</guid>
		<description>Sorry James, that was the wrong post. He only mentions Broccoli in passing in that one.

The one where he goes on and on about broccoli is this one, &lt;a href=&quot;http://www.pythian.com/blogs/275/using-the-oracle-wait-interface-to-troubleshoot-io-issues&quot; rel=&quot;nofollow&quot;&gt;on troubleshooting IO issues with the Oracle wait interface&lt;/a&gt;.</description>
		<content:encoded><![CDATA[<p>Sorry James, that was the wrong post. He only mentions Broccoli in passing in that one.</p>
<p>The one where he goes on and on about broccoli is this one, <a href="http://www.pythian.com/blogs/275/using-the-oracle-wait-interface-to-troubleshoot-io-issues" rel="nofollow">on troubleshooting IO issues with the Oracle wait interface</a>.</p>
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		<title>By: Paul Vallee</title>
		<link>http://www.redmonk.com/jgovernor/2008/06/18/on-soa-broccoli-and-ice-cream/comment-page-1/#comment-404606</link>
		<dc:creator>Paul Vallee</dc:creator>
		<pubDate>Fri, 20 Jun 2008 21:10:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.redmonk.com/jgovernor/2008/06/18/on-soa-broccoli-and-ice-cream/#comment-404606</guid>
		<description>Funny how often Broccoli comes up. My colleague Shakir spent almost as much time on Broccoli as on databases in his post on &lt;a href=&quot;http://www.pythian.com/blogs/851/howto-build-scalable-database-architectures&quot; rel=&quot;nofollow&quot;&gt;how to build scalable database architectures&lt;/a&gt; using Oracle.</description>
		<content:encoded><![CDATA[<p>Funny how often Broccoli comes up. My colleague Shakir spent almost as much time on Broccoli as on databases in his post on <a href="http://www.pythian.com/blogs/851/howto-build-scalable-database-architectures" rel="nofollow">how to build scalable database architectures</a> using Oracle.</p>
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		<title>By: Nigel James</title>
		<link>http://www.redmonk.com/jgovernor/2008/06/18/on-soa-broccoli-and-ice-cream/comment-page-1/#comment-402479</link>
		<dc:creator>Nigel James</dc:creator>
		<pubDate>Wed, 18 Jun 2008 17:17:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.redmonk.com/jgovernor/2008/06/18/on-soa-broccoli-and-ice-cream/#comment-402479</guid>
		<description>Yes that someone was me...
http://twitter.com/njames/statuses/836807034
I was in this broccoli / ice cream mood yesterday and even changed my twitter avatar to counterpoint Thomas&#039;s brocolli with some ice cream.

This of course can be seen in my chinposin avatar history http://chinposin.com/home/njames.

Good thing that chinposin thing. Whoever thought of that? ;)</description>
		<content:encoded><![CDATA[<p>Yes that someone was me&#8230;<br />
<a href="http://twitter.com/njames/statuses/836807034" rel="nofollow">http://twitter.com/njames/statuses/836807034</a><br />
I was in this broccoli / ice cream mood yesterday and even changed my twitter avatar to counterpoint Thomas&#8217;s brocolli with some ice cream.</p>
<p>This of course can be seen in my chinposin avatar history <a href="http://chinposin.com/home/njames" rel="nofollow">http://chinposin.com/home/njames</a>.</p>
<p>Good thing that chinposin thing. Whoever thought of that? <img src='http://www.redmonk.com/jgovernor/wp/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
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