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Sustainability On Steroids: IBM, Nortel, SAS, SAP etc

That’s what I am talking about over here.

IBM is also pushing into certification. I think the firm needs to think bigger though and to take on bigger challenges (not often I say that). Data center energy optimisation is interesting, but IBM should be looking at driving power improvements in supply chains, manufacturing plants, building central heating and so on. IT currently accounts for around 3% of world energy consumption. Lets get to work on the other 97%.

and

Nortel is going after Cisco “ruthlessly” based on better power performance of its gear. This is the most aggressive use of a energy benchmarking I have seen so far in the industry. Great - bring on competition on the basis of power consumption.

and

I am liking SAS pitching its BI tools for the triple bottom line. with Global Reporting Initiative indicators and KPIs based relating to environmental, social, and economic sustainability.

2 Trackbacks/Pingbacks

  1. By Nortel Buzzboard on 08 May 2008 at 12:25 pm

    Nortel energy calculator remorse…

    The word on Nortel’s energy efficiency advantages for enterprise networks is getting out there, but not soon enough for some.  On his Lower (Carbon) Footprint blog, Tom Raftery has this post about his Cisco buyer’s remorse.  Tom is a co-f…

  2. […] 5/13: Check out what James has to say. He welcomes the […]

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