An industry analyst blog looking at software ecosystems and convergence
Just a great piece. Lots of actionable advice to make your briefings with analysts better.
“Know your analyst well. If you have time to tailor the diction and even arrangement, use it. Different analysts want different things. Giving the same presentation to every analyst firm results in stupid, distracting discussions.”
“The customer’s voice is the most powerful you can have, and if you can just have analysts talk with customers instead of you, the company, that’s your best bet, really.”
[...] in the last few weeks. There have been various other articles over time from the stalwarts like James Governer and Armadgeddon How should i look at this? Are we that unprepared? Do we not know enough or has [...]
[...] in the last few weeks. There have been various other articles over time from the stalwarts like James Governer and Armadgeddon How should i look at this? Are we that unprepared? Do we not know enough or has [...]
[...] and Don’ts for Analyst Briefings – James Governor’s post “Analyst Relations: Please Read This Before Talking To RedMonk” points to Michael Coté’s do’s and don’ts for companies participating in analyst [...]
[...] sometimes get asked what Influencer Marketing is, in 30 seconds or less. Try this for [...]
Does this include wining and dining them to find out which Amarone’s and Brunello’s they find more appealing?