Vendors need to realise that they need to treat every group in their own specific way. It took years to educate companies that they shouldn’t lump analysts into the same bucket as the press – and now it appears that we are back to square one again but this time with bloggers.
Couldn’t agree more.
Vendors need to realise that they need to treat every group in their own specific way. It took years to educate companies that they shouldn’t lump analysts into the same bucket as the press – and now it appears that we are back to square one again but this time with bloggers.
My post backs this point up.