http://www.redmonk.com/jgovernor/2007/04/18/ice-in-wine-a-south-african-thing-rethinker-marketing-and-it/ An industry analyst blog looking at software ecosystems and convergence Sat, 22 Nov 2008 16:53:05 +0000 http://wordpress.org/?v=2.6.3 http://www.redmonk.com/jgovernor/2007/04/18/ice-in-wine-a-south-african-thing-rethinker-marketing-and-it/#comment-63979 Robin Wilton Thu, 19 Apr 2007 14:01:43 +0000 http://www.redmonk.com/jgovernor/2007/04/18/ice-in-wine-a-south-african-thing-rethinker-marketing-and-it/#comment-63979 If it's hot enough to want a glass of chilled wine, then diluting a smidgin by adding a couple of ice cubes is probably not a bad idea either... If it’s hot enough to want a glass of chilled wine, then diluting a smidgin by adding a couple of ice cubes is probably not a bad idea either…

]]> http://www.redmonk.com/jgovernor/2007/04/18/ice-in-wine-a-south-african-thing-rethinker-marketing-and-it/#comment-63237 jgovernor Wed, 18 Apr 2007 15:08:13 +0000 http://www.redmonk.com/jgovernor/2007/04/18/ice-in-wine-a-south-african-thing-rethinker-marketing-and-it/#comment-63237 ric - maybe you need to find some new consumers to generate the pull? ric - maybe you need to find some new consumers to generate the pull?

]]> http://www.redmonk.com/jgovernor/2007/04/18/ice-in-wine-a-south-african-thing-rethinker-marketing-and-it/#comment-63224 Ric Wed, 18 Apr 2007 14:46:08 +0000 http://www.redmonk.com/jgovernor/2007/04/18/ice-in-wine-a-south-african-thing-rethinker-marketing-and-it/#comment-63224 Now a comment on your 'ice-in-wine' as a metaphor for a new business view - something that flies in the face of convention is difficult to get off the ground when you ARE the 'convention' ... all your 'enterprisey' clients (PRP included) will have offices/fiefdoms that struggle to accept such a change. Now a comment on your ‘ice-in-wine’ as a metaphor for a new business view - something that flies in the face of convention is difficult to get off the ground when you ARE the ‘convention’ … all your ‘enterprisey’ clients (PRP included) will have offices/fiefdoms that struggle to accept such a change.

]]> http://www.redmonk.com/jgovernor/2007/04/18/ice-in-wine-a-south-african-thing-rethinker-marketing-and-it/#comment-63219 Ric Wed, 18 Apr 2007 14:39:46 +0000 http://www.redmonk.com/jgovernor/2007/04/18/ice-in-wine-a-south-african-thing-rethinker-marketing-and-it/#comment-63219 Ah yes - when they suggest serving your wine at room temperature, it pays to know whose room they're talking about! As in South Africa, a South Australian room temperature can be just a little south of boiling ... ice in (particularly white and rose) wine is not unheard of. Personally, I have invested in various heavy-duty refrigeration devices, and when all else fails, 10 kg of ice in an Esky (a large insulated container designed for keeping a constant temperature - they CAN be used to keep things warm, but the need rarely arises here!) will do the trick. Kudos to Stormhoek for designing a wine that reportedly handles the inevitable melt ... Ah yes - when they suggest serving your wine at room temperature, it pays to know whose room they’re talking about! As in South Africa, a South Australian room temperature can be just a little south of boiling … ice in (particularly white and rose) wine is not unheard of. Personally, I have invested in various heavy-duty refrigeration devices, and when all else fails, 10 kg of ice in an Esky (a large insulated container designed for keeping a constant temperature - they CAN be used to keep things warm, but the need rarely arises here!) will do the trick. Kudos to Stormhoek for designing a wine that reportedly handles the inevitable melt …

]]>