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	<title>Comments on: Merchandise You Can&#8217;t Buy: Get Your Scarcity On. The Work of Art in the Age of Digital Reproduction</title>
	<atom:link href="http://www.redmonk.com/jgovernor/2007/01/10/merchandise-you-cant-buy-get-your-scarcity-on-the-work-of-art-in-the-age-of-digital-reproduction/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.redmonk.com/jgovernor/2007/01/10/merchandise-you-cant-buy-get-your-scarcity-on-the-work-of-art-in-the-age-of-digital-reproduction/</link>
	<description>An industry analyst blog looking at software ecosystems and convergence</description>
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		<title>By: Genuine Curiosity</title>
		<link>http://www.redmonk.com/jgovernor/2007/01/10/merchandise-you-cant-buy-get-your-scarcity-on-the-work-of-art-in-the-age-of-digital-reproduction/comment-page-1/#comment-10424</link>
		<dc:creator>Genuine Curiosity</dc:creator>
		<pubDate>Sat, 13 Jan 2007 08:18:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.redmonk.com/jgovernor/2007/01/10/merchandise-you-cant-buy-get-your-scarcity-on-the-work-of-art-in-the-age-of-digital-reproduction/#comment-10424</guid>
		<description>&lt;strong&gt;Gimme five (and pass it on)...&lt;/strong&gt;

Bren slapped me five this week. He is perpetuating some kind of blog chain letter thing (or a social pyramid scheme) in which you tell five things about yourself, then tag five more bloggers to keep the chain going. Interesting...</description>
		<content:encoded><![CDATA[<p><strong>Gimme five (and pass it on)&#8230;</strong></p>
<p>Bren slapped me five this week. He is perpetuating some kind of blog chain letter thing (or a social pyramid scheme) in which you tell five things about yourself, then tag five more bloggers to keep the chain going. Interesting&#8230;</p>
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		<title>By: Scott Mark</title>
		<link>http://www.redmonk.com/jgovernor/2007/01/10/merchandise-you-cant-buy-get-your-scarcity-on-the-work-of-art-in-the-age-of-digital-reproduction/comment-page-1/#comment-10034</link>
		<dc:creator>Scott Mark</dc:creator>
		<pubDate>Fri, 12 Jan 2007 14:08:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.redmonk.com/jgovernor/2007/01/10/merchandise-you-cant-buy-get-your-scarcity-on-the-work-of-art-in-the-age-of-digital-reproduction/#comment-10034</guid>
		<description>That stuff has been &quot;sold out&quot; for years, I swear.  I think that page might be considered just another comic panel in terms of buying.

But your right on about his brand - he could really go places with that if he wanted.  Imagine the extensibility of what he is doing.</description>
		<content:encoded><![CDATA[<p>That stuff has been &#8220;sold out&#8221; for years, I swear.  I think that page might be considered just another comic panel in terms of buying.</p>
<p>But your right on about his brand &#8211; he could really go places with that if he wanted.  Imagine the extensibility of what he is doing.</p>
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		<title>By: hugh macleod</title>
		<link>http://www.redmonk.com/jgovernor/2007/01/10/merchandise-you-cant-buy-get-your-scarcity-on-the-work-of-art-in-the-age-of-digital-reproduction/comment-page-1/#comment-9876</link>
		<dc:creator>hugh macleod</dc:creator>
		<pubDate>Fri, 12 Jan 2007 07:12:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.redmonk.com/jgovernor/2007/01/10/merchandise-you-cant-buy-get-your-scarcity-on-the-work-of-art-in-the-age-of-digital-reproduction/#comment-9876</guid>
		<description>Thanks for the kind words.

That&#039;s fifty two pounds Sterling, My Dear Chap, not dollars ;-)

Digital Age or non-Digital Age, a simple marketing truth remains: People want what they can&#039;t have. Or failing that, they want what other people can&#039;t have.

case in point, look at the wine market, where vast lakes of unsold product is the norm. Yet, the wine geeks still kill each other for the $300 bottles.

&quot;Exclusivity&quot;, by definition, means other people are excluded. 

Strategically, you &quot;drooling&quot; over a sold out piece of Hugh MacLeod merchandise might be more useful to me long-term, than you giving me $10 for a t-shirt today.

Another thought about people selling my prints for $100 on e-Bay. If enough people are doing that over time, and making good money, creating a market etc,  what does that do for the &quot;originals&quot; market? Especially when very few of the latter are out there?

Food for thought.</description>
		<content:encoded><![CDATA[<p>Thanks for the kind words.</p>
<p>That&#8217;s fifty two pounds Sterling, My Dear Chap, not dollars <img src='http://www.redmonk.com/jgovernor/wp/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p>Digital Age or non-Digital Age, a simple marketing truth remains: People want what they can&#8217;t have. Or failing that, they want what other people can&#8217;t have.</p>
<p>case in point, look at the wine market, where vast lakes of unsold product is the norm. Yet, the wine geeks still kill each other for the $300 bottles.</p>
<p>&#8220;Exclusivity&#8221;, by definition, means other people are excluded. </p>
<p>Strategically, you &#8220;drooling&#8221; over a sold out piece of Hugh MacLeod merchandise might be more useful to me long-term, than you giving me $10 for a t-shirt today.</p>
<p>Another thought about people selling my prints for $100 on e-Bay. If enough people are doing that over time, and making good money, creating a market etc,  what does that do for the &#8220;originals&#8221; market? Especially when very few of the latter are out there?</p>
<p>Food for thought.</p>
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		<title>By: disambiguity - &#187; Some kinda visionary (on gestural interfaces)</title>
		<link>http://www.redmonk.com/jgovernor/2007/01/10/merchandise-you-cant-buy-get-your-scarcity-on-the-work-of-art-in-the-age-of-digital-reproduction/comment-page-1/#comment-9703</link>
		<dc:creator>disambiguity - &#187; Some kinda visionary (on gestural interfaces)</dc:creator>
		<pubDate>Thu, 11 Jan 2007 23:00:36 +0000</pubDate>
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		<description>[...] (thanks James) [...]</description>
		<content:encoded><![CDATA[<p>[...] (thanks James) [...]</p>
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