Comments on: Its time for analyst relations to step into the 21st Century: Influencer 2.0 http://www.redmonk.com/jgovernor/2006/04/25/its-time-for-analyst-relations-to-step-into-the-21st-century-influencer-20/ An industry analyst blog looking at software ecosystems and convergence Fri, 03 Feb 2012 10:35:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: ARonaut http://www.redmonk.com/jgovernor/2006/04/25/its-time-for-analyst-relations-to-step-into-the-21st-century-influencer-20/comment-page-1/#comment-1514 ARonaut Fri, 06 Oct 2006 05:37:36 +0000 http://www.redmonk.com/jgovernor/wp/?p=589#comment-1514 James, Jon, A quick search on Redmonk.com gives 451 hits for "conversation". A conversation is about people, ideas and a place for those to meet. And that's all it's about, in a pub, on a blog, during a briefing. Don't be so obsessed with the medium. Influencer relations is simply about fostering those conversations. Easier said than done... James, Jon,

A quick search on Redmonk.com gives 451 hits for “conversation”. A conversation is about people, ideas and a place for those to meet. And that’s all it’s about, in a pub, on a blog, during a briefing. Don’t be so obsessed with the medium.

Influencer relations is simply about fostering those conversations. Easier said than done…

]]> By: Chris http://www.redmonk.com/jgovernor/2006/04/25/its-time-for-analyst-relations-to-step-into-the-21st-century-influencer-20/comment-page-1/#comment-1513 Chris Wed, 26 Jul 2006 00:27:52 +0000 http://www.redmonk.com/jgovernor/wp/?p=589#comment-1513 I'm curious about your opinion on ethics and influencer programs. If a major OEM invited you to box seats at a baseball game with all the alcohol and food you wanted, would you attend? Most publications banned their journalists from activities like this long ago. Can IT influence through bloggers be bought? I’m curious about your opinion on ethics and influencer programs. If a major OEM invited you to box seats at a baseball game with all the alcohol and food you wanted, would you attend? Most publications banned their journalists from activities like this long ago. Can IT influence through bloggers be bought?

]]> By: Dennis Howlett http://www.redmonk.com/jgovernor/2006/04/25/its-time-for-analyst-relations-to-step-into-the-21st-century-influencer-20/comment-page-1/#comment-1512 Dennis Howlett Sat, 29 Apr 2006 06:05:49 +0000 http://www.redmonk.com/jgovernor/wp/?p=589#comment-1512 Jeff's motivation is fine with me. I appreciate the risks he's taking both personally and commercially. Jeff’s motivation is fine with me. I appreciate the risks he’s taking both personally and commercially.

]]> By: Jeff Nolan http://www.redmonk.com/jgovernor/2006/04/25/its-time-for-analyst-relations-to-step-into-the-21st-century-influencer-20/comment-page-1/#comment-1511 Jeff Nolan Sat, 29 Apr 2006 02:46:42 +0000 http://www.redmonk.com/jgovernor/wp/?p=589#comment-1511 James, I invited 13 bloggers to SAPPHIRE originally, and all but Dan could attend (Gartner has their symposium gig the same week, go figure). Anyway, Dion is coming on Dan's ticket. The 13, and I probably could have picked a better number :), are bloggers I am comfortable with in terms of their knowledge of enterprise software, diversity of opinion (backgrounds really), and the quality of their work. It is by no means an all-inclusive list, just a starting point for the first year of doing this. I have to pay for everyone out of my own budget, and it's not escaped me that I have put a lot of my political capital to work in order to make this happen so I really need to nail it. I'm not expecting this group to softball anything, and you know as well as anyone that these guys simply won't do that, but I do want to drive some blogosphere coverage for stuff going on at SAPPHIRE and interesting backstage commentary and that's a reasonable goal. If all goes well I will be in a great position to do the same for SAPPHIRE in Paris, but first I want to get through Orlando and do an after action report to see what worked and what didn't. As to the initial topic on this, I don't think bloggers belong in any of the traditional *R functions but rather spanning all of them in a virtual fashion. Dan Farber is a blogger, but he's also a journalist, Charlene Li is a blogger who is also an analyst... I need a group of people that can identify with the content that is being created in the blogosphere, not the bio of the blogger creating it. I think that people like Dan and Charlene also have different expectations for how they will be engaged by SAP than a straight up blogger like myself or Ross or Zoli. It's a work in progress, we're making a lot of it up as we go along but we are keenly watching and learning from other companies as well. James,
I invited 13 bloggers to SAPPHIRE originally, and all but Dan could attend (Gartner has their symposium gig the same week, go figure). Anyway, Dion is coming on Dan’s ticket.

The 13, and I probably could have picked a better number :) , are bloggers I am comfortable with in terms of their knowledge of enterprise software, diversity of opinion (backgrounds really), and the quality of their work. It is by no means an all-inclusive list, just a starting point for the first year of doing this. I have to pay for everyone out of my own budget, and it’s not escaped me that I have put a lot of my political capital to work in order to make this happen so I really need to nail it. I’m not expecting this group to softball anything, and you know as well as anyone that these guys simply won’t do that, but I do want to drive some blogosphere coverage for stuff going on at SAPPHIRE and interesting backstage commentary and that’s a reasonable goal.

If all goes well I will be in a great position to do the same for SAPPHIRE in Paris, but first I want to get through Orlando and do an after action report to see what worked and what didn’t.

As to the initial topic on this, I don’t think bloggers belong in any of the traditional *R functions but rather spanning all of them in a virtual fashion. Dan Farber is a blogger, but he’s also a journalist, Charlene Li is a blogger who is also an analyst… I need a group of people that can identify with the content that is being created in the blogosphere, not the bio of the blogger creating it. I think that people like Dan and Charlene also have different expectations for how they will be engaged by SAP than a straight up blogger like myself or Ross or Zoli.

It’s a work in progress, we’re making a lot of it up as we go along but we are keenly watching and learning from other companies as well.

]]> By: Dennis Howlett http://www.redmonk.com/jgovernor/2006/04/25/its-time-for-analyst-relations-to-step-into-the-21st-century-influencer-20/comment-page-1/#comment-1510 Dennis Howlett Fri, 28 Apr 2006 19:42:48 +0000 http://www.redmonk.com/jgovernor/wp/?p=589#comment-1510 OK - let's take this one step further. MSFT gets panned for increased profits. Lots of comment flying around. Scoble says my idea of engaging with the CFOs office is no good because of regulation and compliance. How DOS is that? OK - so analysts are pretty ticked off. But no-one is putting meat on this. enter Paul Kedrovsky (Infectious Greed) via Vinnie. Paul says this really suicks and explains how MSFT is screwing around. Thinks: when wedded to what I know from MiniMicrosoft and what I can get out the 10K/Qs - I can probably do a fair job of figuring out how the undisclosed spending jigsaw comes together from an investment perspective. Now I blog it and so does Vinnie, Nolan, Paul, Sadagopan, Zoli Erdos, the Redmonk crew - cos they'll want a piece of this - and a few others. NOW we have analyst 2.0, seamlessly mashed up. Does MSFT bring the finance boys into the blog arena now ? I think it probably does. Because now, the A2.0 mob are providing intelligence to a much wider and potentially lethal gourping...customers. OK – let’s take this one step further. MSFT gets panned for increased profits. Lots of comment flying around. Scoble says my idea of engaging with the CFOs office is no good because of regulation and compliance. How DOS is that?

OK – so analysts are pretty ticked off. But no-one is putting meat on this. enter Paul Kedrovsky (Infectious Greed) via Vinnie. Paul says this really suicks and explains how MSFT is screwing around. Thinks: when wedded to what I know from MiniMicrosoft and what I can get out the 10K/Qs – I can probably do a fair job of figuring out how the undisclosed spending jigsaw comes together from an investment perspective.

Now I blog it and so does Vinnie, Nolan, Paul, Sadagopan, Zoli Erdos, the Redmonk crew – cos they’ll want a piece of this – and a few others.

NOW we have analyst 2.0, seamlessly mashed up.

Does MSFT bring the finance boys into the blog arena now ? I think it probably does. Because now, the A2.0 mob are providing intelligence to a much wider and potentially lethal gourping…customers.

]]> By: James http://www.redmonk.com/jgovernor/2006/04/25/its-time-for-analyst-relations-to-step-into-the-21st-century-influencer-20/comment-page-1/#comment-1509 James Fri, 28 Apr 2006 18:11:05 +0000 http://www.redmonk.com/jgovernor/wp/?p=589#comment-1509 Wouldn't 21st century analyst relations have a changed focus to not necessarily pursue those who are full-time analysts but instead put some energy into pursuit of us part-time analysts such as Scott Mark who is in many ways more influential in terms of his peers? Wouldn’t 21st century analyst relations have a changed focus to not necessarily pursue those who are full-time analysts but instead put some energy into pursuit of us part-time analysts such as Scott Mark who is in many ways more influential in terms of his peers?

]]> By: james governor http://www.redmonk.com/jgovernor/2006/04/25/its-time-for-analyst-relations-to-step-into-the-21st-century-influencer-20/comment-page-1/#comment-1508 james governor Thu, 27 Apr 2006 16:27:49 +0000 http://www.redmonk.com/jgovernor/wp/?p=589#comment-1508 vinnie: i linked to your post in my post already. brenda: thanks. I appreciate your kind words and any further exposure ARonaut- i wondered this yesterday and decided that no a blog is not just a pen and paper for the web age. there are cultural changes afoot that can't be ignored. Our blogs are CRM systems. I am a bit surprised you and Analyst Equity seem to be heading the other way, with a view of the world in which Gartner dominates everything with no disruption in sight. But that's your lookout. Jon: I agree with you, not surprisingly. ARonaut - the question basically is does the internet change patterns of influence? Dennis- yes I know SAP is hip to this. That was my point but thanks for the clarification. Jon: I can vouch for their being a low pH in the test tube as far as RedMonk engagements and concerned. Blogging is a sales pipeline in its own right. vinnie: i linked to your post in my post already.

brenda: thanks. I appreciate your kind words and any further exposure

ARonaut- i wondered this yesterday and decided that no a blog is not just a pen and paper for the web age. there are cultural changes afoot that can’t be ignored. Our blogs are CRM systems. I am a bit surprised you and Analyst Equity seem to be heading the other way, with a view of the world in which Gartner dominates everything with no disruption in sight. But that’s your lookout.

Jon: I agree with you, not surprisingly.

ARonaut – the question basically is does the internet change patterns of influence?

Dennis- yes I know SAP is hip to this. That was my point but thanks for the clarification.

Jon: I can vouch for their being a low pH in the test tube as far as RedMonk engagements and concerned. Blogging is a sales pipeline in its own right.

]]> By: Jon Prial http://www.redmonk.com/jgovernor/2006/04/25/its-time-for-analyst-relations-to-step-into-the-21st-century-influencer-20/comment-page-1/#comment-1507 Jon Prial Thu, 27 Apr 2006 10:09:27 +0000 http://www.redmonk.com/jgovernor/wp/?p=589#comment-1507 Value is in the eye of the beholder. Analysts provide value to customers (in this case, businesses who buy technology) as do vendors. Blogs have expanded the reach of smart people to customers and can have as much of an impact to business as the Internet has had. Value can manifest itself in page views or engagements. Whether enough of the latter flows will be the acid test. Value is in the eye of the beholder. Analysts provide value to customers (in this case, businesses who buy technology) as do vendors. Blogs have expanded the reach of smart people to customers and can have as much of an impact to business as the Internet has had. Value can manifest itself in page views or engagements. Whether enough of the latter flows will be the acid test.

]]> By: Dennis Howlett http://www.redmonk.com/jgovernor/2006/04/25/its-time-for-analyst-relations-to-step-into-the-21st-century-influencer-20/comment-page-1/#comment-1506 Dennis Howlett Thu, 27 Apr 2006 07:00:32 +0000 http://www.redmonk.com/jgovernor/wp/?p=589#comment-1506 James - SAP invited other top bloggers as well. I think maybe 4-6? That's because Jeff Nolan sees the world of blogging in a completely different context. Who knows, we might get asked onto the EU leg of that gig? Boy - that would be fun. I have so many questions of Henning from the last time I met him which was 5 years ago now. James – SAP invited other top bloggers as well. I think maybe 4-6? That’s because Jeff Nolan sees the world of blogging in a completely different context. Who knows, we might get asked onto the EU leg of that gig? Boy – that would be fun. I have so many questions of Henning from the last time I met him which was 5 years ago now.

]]> By: Jon Collins http://www.redmonk.com/jgovernor/2006/04/25/its-time-for-analyst-relations-to-step-into-the-21st-century-influencer-20/comment-page-1/#comment-1505 Jon Collins Thu, 27 Apr 2006 02:50:24 +0000 http://www.redmonk.com/jgovernor/wp/?p=589#comment-1505 ARonaut, no, not really. Blogs are a means to an end, and in this case the end is influence. Its important to take a holistic view of the latter, whatever mechanisms are involved. ARonaut, no, not really. Blogs are a means to an end, and in this case the end is influence. Its important to take a holistic view of the latter, whatever mechanisms are involved.

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