Comments on: Rethinking ROI for the the blog generation: Return on “I”, Dennis, Hugh, Kathy and You http://www.redmonk.com/jgovernor/2006/04/05/rethinking-roi-for-the-the-blog-generation-return-on-i-dennis-hugh-kathy-and-you/ An industry analyst blog looking at software ecosystems and convergence Sat, 22 Nov 2008 07:33:10 +0000 http://wordpress.org/?v=2.6.3 By: Jason Stamper http://www.redmonk.com/jgovernor/2006/04/05/rethinking-roi-for-the-the-blog-generation-return-on-i-dennis-hugh-kathy-and-you/#comment-1463 Jason Stamper Thu, 06 Apr 2006 23:16:12 +0000 http://www.redmonk.com/jgovernor/wp/?p=572#comment-1463 James I agree with much of your sentiment, however since Amazon's Werner Vogels threw down a gauntlet to put some metrics on the ROI of blogging, I did exactly that with some equations of my own invention that calculate the ROI of corporate blogs based on advertising yield and lead generation versus the blogger's time and wages. Check it out here: <a href="http://www.businessreviewonline.com/blog/archives/2006/04/the_roi_of_blog.html" rel="nofollow">http://www.businessreviewonline.com/blog/archives/2006/04/the_roi_of_blog.html</a> James I agree with much of your sentiment, however since Amazon’s Werner Vogels threw down a gauntlet to put some metrics on the ROI of blogging, I did exactly that with some equations of my own invention that calculate the ROI of corporate blogs based on advertising yield and lead generation versus the blogger’s time and wages. Check it out here: http://www.businessreviewonline.com/blog/archives/2006/04/the_roi_of_blog.html

]]> By: Ric http://www.redmonk.com/jgovernor/2006/04/05/rethinking-roi-for-the-the-blog-generation-return-on-i-dennis-hugh-kathy-and-you/#comment-1462 Ric Thu, 06 Apr 2006 16:04:23 +0000 http://www.redmonk.com/jgovernor/wp/?p=572#comment-1462 I think Dennis' secret is that he still runs on UK time, but he lives in a country that runs on 'manana' time, so he gets more hours in the day than you and I (or should that be 'I and I'?). Given that even the best bloggers can't REALLY do more in a day because they blog, I think where blogs scale "I" is in increasing the value generated in that time - you don't necessarily do more work, but the work you do brings more "revenue per hour" (measured in whatever units make sense to you - I'm not sure that Evelyn Rodriguez measures dollars, but I suspect she has improved her spiritual return on 'I' via blogging, which is more important to her). I think Dennis’ secret is that he still runs on UK time, but he lives in a country that runs on ‘manana’ time, so he gets more hours in the day than you and I (or should that be ‘I and I’?).

Given that even the best bloggers can’t REALLY do more in a day because they blog, I think where blogs scale “I” is in increasing the value generated in that time - you don’t necessarily do more work, but the work you do brings more “revenue per hour” (measured in whatever units make sense to you - I’m not sure that Evelyn Rodriguez measures dollars, but I suspect she has improved her spiritual return on ‘I’ via blogging, which is more important to her).

]]> By: Dennis Howlett http://www.redmonk.com/jgovernor/2006/04/05/rethinking-roi-for-the-the-blog-generation-return-on-i-dennis-hugh-kathy-and-you/#comment-1461 Dennis Howlett Thu, 06 Apr 2006 02:45:34 +0000 http://www.redmonk.com/jgovernor/wp/?p=572#comment-1461 Thanks for citing the story James - it is proving much more interesting than I thought. So a nice surprise. Thanks for citing the story James - it is proving much more interesting than I thought. So a nice surprise.

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