Comments on: 2 microbrand middleware marketing firms: SF and London. no blogs though:-( http://www.redmonk.com/jgovernor/2006/03/16/2-microbrand-middleware-marketing-firms-sf-and-london-no-blogs-though/ An industry analyst blog looking at software ecosystems and convergence Fri, 03 Feb 2012 10:35:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Danny Goodall http://www.redmonk.com/jgovernor/2006/03/16/2-microbrand-middleware-marketing-firms-sf-and-london-no-blogs-though/comment-page-1/#comment-1382 Danny Goodall Fri, 17 Mar 2006 20:33:34 +0000 http://www.redmonk.com/jgovernor/wp/?p=546#comment-1382 James, glad you saw the humour and message in the company name. It’s a danger with some of the organizations that I deal with as I’m not sure the humour or irony translates. With OneBloke, I wanted to make a point that it’s me your dealing with and that if someone is going to pay me to do something really creative for their company, then it’s all about my reputation, ability and the trust and relationship they build up with me personally. I partner if I need more bandwidth for tactical things, and I’ll continue to do that. But in terms of strategic consulting expertise and creative ability, you can’t readily partner for that. OneBloke speaks to that principle.

That said, I seriously toyed with the idea of developing a story around a mythical 6th century Peruvian warrior king called Oneb Loke (on ebb low kay). He is revered to this day for leading his people against repression and in the same way I’m leading the fight against “me too” positioning and ho-hum differentiation. Just in case a potential customer gets concerned about the “oneness” of my “organization”.

When I was on the vendor side (Sonic Marketing Director EMEA, 5+ years), I was fed up with consultants and analysts passing themselves off as bigger than they actually were. I note that RedMonk appears to be upfront about its size and fair play to you. I guess it’s the quality of what you do and say that makes people listen (or not) and not the square meterage of your Regus office.

One industry analyst, a top bloke, who I regularly drink with has the word President on his business card despite the fact that he is also the head cook and bottle washer. Doesn’t a President have to preside over something? He has made an art form of removing Me, Myself and I from his lexicon. I assume he’s not a Joan Amatrading fan.

Regarding the blog, yep good call and I think you pushed me over the edge to start one. I’ll dedicate it to Oneb Loke, a Peruvian warrior….

Cheers, Dan.

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