Comments on: Briefing policy: No Free Feedback makes sense for Gartner http://www.redmonk.com/jgovernor/2006/02/28/briefing-policy-no-free-feedback-makes-sense-for-gartner/ An industry analyst blog looking at software ecosystems and convergence Sat, 22 Nov 2008 17:44:15 +0000 http://wordpress.org/?v=2.6.3 By: Helzerman's Odd Bits http://www.redmonk.com/jgovernor/2006/02/28/briefing-policy-no-free-feedback-makes-sense-for-gartner/#comment-1264 Helzerman's Odd Bits Tue, 11 Apr 2006 06:04:36 +0000 http://www.redmonk.com/jgovernor/wp/?p=525#comment-1264 <strong>The rules of (analyst) engagement</strong> Fun debate to join…. See these posts on MonkChips (whenever I google this it asks if I mean Monkey Chips and I laugh) and ARmadgeddon. Basically, the question is, when does an analyst briefing become an engagement? At some point, things move from... The rules of (analyst) engagement

Fun debate to join….
See these posts on MonkChips (whenever I google this it asks if I mean Monkey Chips and I laugh) and ARmadgeddon.
Basically, the question is, when does an analyst briefing become an engagement?
At some point, things move from…

]]> By: James http://www.redmonk.com/jgovernor/2006/02/28/briefing-policy-no-free-feedback-makes-sense-for-gartner/#comment-1263 James Mon, 06 Mar 2006 01:07:09 +0000 http://www.redmonk.com/jgovernor/wp/?p=525#comment-1263 In your humble opinion, should Gartner briefings to the large enterprises that subscribe to its services also be 30 minutes? In your humble opinion, should Gartner briefings to the large enterprises that subscribe to its services also be 30 minutes?

]]> By: Anonymous http://www.redmonk.com/jgovernor/2006/02/28/briefing-policy-no-free-feedback-makes-sense-for-gartner/#comment-1262 Anonymous Thu, 02 Mar 2006 04:05:34 +0000 http://www.redmonk.com/jgovernor/wp/?p=525#comment-1262 Ah! A can of worms worth opening and poking about in, at least for a while... James doesn't make clear whether enforcement of Gartner's policy is left up to individual analysts, or if every briefing teleconference bridge just shuts down after minute 30. I also wonder if this policy applies equally to vendors that already pay Gartner boatloads of money and/or to those who seem likely to do so, or only to those emerging vendors least likely to be able to justify the cost AND to have honed their message to an effective 30-minute version. Matters not. In the real world outside of Gartner, analysts try to sell services to keep their employers in business and/or because they have revenue targets, just as their counterparts in "official" sales departments do. And vendors often take longer than 30 minutes to tell their stories because the stories are complex and/or the vendor reps just are better at reading bloated PowerPoint decks than they are at extemporaneous, focused interaction. More power to Gartner if they find this rule uniformly enforceable. And more power to the indie analyst firms if they find ways to generate revenues helping vendors prep for 30-minute Gartner briefings. At the very least, such exercises should make life more tolerable for a lot of analysts, AR people, and vendor reps alike, since none of them much likes hour-plus briefings that don't lead to follow-up business benefit, either. Ah! A can of worms worth opening and poking about in, at least for a while…

James doesn’t make clear whether enforcement of Gartner’s policy is left up to individual analysts, or if every briefing teleconference bridge just shuts down after minute 30. I also wonder if this policy applies equally to vendors that already pay Gartner boatloads of money and/or to those who seem likely to do so, or only to those emerging vendors least likely to be able to justify the cost AND to have honed their message to an effective 30-minute version.

Matters not. In the real world outside of Gartner, analysts try to sell services to keep their employers in business and/or because they have revenue targets, just as their counterparts in “official” sales departments do. And vendors often take longer than 30 minutes to tell their stories because the stories are complex and/or the vendor reps just are better at reading bloated PowerPoint decks than they are at extemporaneous, focused interaction.

More power to Gartner if they find this rule uniformly enforceable. And more power to the indie analyst firms if they find ways to generate revenues helping vendors prep for 30-minute Gartner briefings. At the very least, such exercises should make life more tolerable for a lot of analysts, AR people, and vendor reps alike, since none of them much likes hour-plus briefings that don’t lead to follow-up business benefit, either.

]]> By: take a guess http://www.redmonk.com/jgovernor/2006/02/28/briefing-policy-no-free-feedback-makes-sense-for-gartner/#comment-1261 take a guess Wed, 01 Mar 2006 02:25:40 +0000 http://www.redmonk.com/jgovernor/wp/?p=525#comment-1261 Allrighty, but can we also agree that analysts not spend half the briefing trying to sell their services? You, James, are not guilty of this sin but plenty of other analysts are. Allrighty, but can we also agree that analysts not spend half the briefing trying to sell their services? You, James, are not guilty of this sin but plenty of other analysts are.

]]> By: Anon http://www.redmonk.com/jgovernor/2006/02/28/briefing-policy-no-free-feedback-makes-sense-for-gartner/#comment-1260 Anon Wed, 01 Mar 2006 00:57:51 +0000 http://www.redmonk.com/jgovernor/wp/?p=525#comment-1260 Do we get to limit Gartner's in-briefing questions to 30 seconds then? Do we get to limit Gartner’s in-briefing questions to 30 seconds then?

]]> By: john simonds http://www.redmonk.com/jgovernor/2006/02/28/briefing-policy-no-free-feedback-makes-sense-for-gartner/#comment-1259 john simonds Wed, 01 Mar 2006 00:12:02 +0000 http://www.redmonk.com/jgovernor/wp/?p=525#comment-1259 so i was in an all day analyst briefing yesterday, as well as planning for partnerworld. we decided it was hard to say a proper hello and what we were going to talk about in 30 min. either the analyst interupts with questions, or we're just getting into the meat of it at the 30 min mark. your mainframe comment will prove to be true. so i was in an all day analyst briefing yesterday, as well as planning for partnerworld. we decided it was hard to say a proper hello and what we were going to talk about in 30 min. either the analyst interupts with questions, or we’re just getting into the meat of it at the 30 min mark. your mainframe comment will prove to be true.

]]> By: ARonaut http://www.redmonk.com/jgovernor/2006/02/28/briefing-policy-no-free-feedback-makes-sense-for-gartner/#comment-1258 ARonaut Tue, 28 Feb 2006 22:57:27 +0000 http://www.redmonk.com/jgovernor/wp/?p=525#comment-1258 Thanks for the link :-) While we wrote that this could be beneficial to vendors by forcing them into some discipline, we nevertheless agree with Dan -this would work for silo'ed analysts (and who's more silo'ed than the Borg?). Ultimately, who should vendors turn to for advice? Independent analysts are the obvious choice :-) Thanks for the link :-)
While we wrote that this could be beneficial to vendors by forcing them into some discipline, we nevertheless agree with Dan -this would work for silo’ed analysts (and who’s more silo’ed than the Borg?).

Ultimately, who should vendors turn to for advice? Independent analysts are the obvious choice :-)

]]> By: ARonaut http://www.redmonk.com/jgovernor/2006/02/28/briefing-policy-no-free-feedback-makes-sense-for-gartner/#comment-1257 ARonaut Tue, 28 Feb 2006 22:56:56 +0000 http://www.redmonk.com/jgovernor/wp/?p=525#comment-1257 Thanks for the link :-) While we wrote that this could be beneficial to vendors by forcing them into some discipline, we nevertheless agree with Dan -this would work for silo'ed analysts (and who's more silo'ed than the Borg?). Thanks for the link :-)
While we wrote that this could be beneficial to vendors by forcing them into some discipline, we nevertheless agree with Dan -this would work for silo’ed analysts (and who’s more silo’ed than the Borg?).

]]>