Here is a sample:
3. Don’t speak with one voice. The “one voice” concept has been one of the great mistakes of the PR culture currently fading. It is the concept that if anyone–an editor, customer, prospect, fellow employee, analyst, investor asks a question of any employee in the company, they will get the same answer in almost the same words. This one voice concept, dehumanizes perceptions of a company.
PR needs to get on the cluetrain, in other words.
If you are in PR and aren’t getting savvy to blogs you’re missing out on revenue opportunities, if nothing else. At least one firm, Issue Dynamics, now offers Blogger Relations as a service. It might be the first but it definitely won’t be the last.
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