Comments on: Internal Text ads- models for grown up RSS platforms (via Cote) http://www.redmonk.com/jgovernor/2005/02/14/internal-text-ads-models-for-grown-up-rss-platforms-via-cote/ An industry analyst blog looking at software ecosystems and convergence Fri, 03 Feb 2012 10:35:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Cote' http://www.redmonk.com/jgovernor/2005/02/14/internal-text-ads-models-for-grown-up-rss-platforms-via-cote/comment-page-1/#comment-127 Cote' Tue, 15 Feb 2005 05:26:54 +0000 http://www.redmonk.com/jgovernor/wp/?p=138#comment-127 Wow, thanks for the compliments! ;> We got a Google mini at work today (I'm sure I'll be posting more about it sometime later this week). It has two features along these lines that I'm really excited about: Synonyms and KeyMatch. Synonyms allow you to suggest other search terms for any given search term. So, if you type in "apples" it might suggest "machintosh." KeyMatch acts kind of like TextAds. It promently lists (at the top, though you could use XSLT to put them on the side) URLs to other sites for any key words. So, you could configure it so that when people search for "HR" a KeyMatch would display with a link to the HR department, or the a link to a benefits page. P.S.: Got any leads on that VC cash ;> Wow, thanks for the compliments! ;>

We got a Google mini at work today (I’m sure I’ll be posting more about it sometime later this week). It has two features along these lines that I’m really excited about: Synonyms and KeyMatch.

Synonyms allow you to suggest other search terms for any given search term. So, if you type in “apples” it might suggest “machintosh.”

KeyMatch acts kind of like TextAds. It promently lists (at the top, though you could use XSLT to put them on the side) URLs to other sites for any key words. So, you could configure it so that when people search for “HR” a KeyMatch would display with a link to the HR department, or the a link to a benefits page.

P.S.: Got any leads on that VC cash ;>

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